Balkancar ZARYA AD is and it will continue to develop as a company with its main core segment in production of disc steel wheels and rims – low-lift trucks and fork-lift trucks, agricultural machines and trailers.

The offered wide assortment mix of rims, wheels and all components is with relatively short cycle of production in order to meet all the specific requirements and the due dates for product delivery to the Original Equipment Manufacturers as well as those to the Aftermarket Customers.

Management Team Objectives:

• Optimizing the production cycle and production sections by adapting the existing capacities to the market and technological requirements.

• Improving the productivity and staff efficiency aiming at obtaining the world industrial efficiency indexes. This will benefit the positive operational financial result.

• Optimizing the used raw materials and reducing the manufacturing costs will have an effect on reducing the self-cost and increasing our competitiveness.

• Maintaining and increasing the market value of the share capital.

Wheel and rim market in Bulgaria is strictly limited and over 92% of the company production is for export while 65% from the net income from sales come from the company’s direct export and the rest is from registered in Bulgaria agencies and intermediaries. Building up a proactive sales team will contribute and improve the communication between the company and its customers and business partners. Customers clearly show their strong loyalty to the company and over 90% from them renew their orders for Balkancar ZARYA products every year.

Ensuring the excellent product quality is the main reason for the loyalty. Balkancar ZARYA has undergone accredited certificate audit by LLoyd's Register Quality Assurance according to the requirements ot the international standard ISO 9001:2000.

As a public shareholding company it offers to investors a remarkable opportunity for excellent return on capital employed. The management evaluates the present negative financial results as short-term results and it considers the company able to continue developing its potential on its good market positions and niches.

To improve the prosperity of its shareholders the company pursues a sustained growth by making the best use of their capital and satisfying the needs of its customers, contractors and business partners. The company applies the good production experience, transparency in its work and objectivity in presenting the information.

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